Créateur d’horizons
Travel as a work of art. Allées Venues creates Voyage, a made-to-measure travel agency at the crossroads of haute couture, art and a passion for travel. What makes a lasting impression on customers are sensations, images, emotions, encounters, light and fragrance. Branding is conceived as a work of art that touches you, and doesn't need to be explained in text: it's all in the evocation. W/@pureemaison
Approach
The brand's visual identity is marked by its totally uncluttered, to-the-point compositions, imbued with the codes of luxury and traditional print. A work of art that touches you needs no explanation.
Here, it's not revealed exactly in which hotel or on which beach the scene takes place, but the places are presented in the form of poetry, stripped of all talkative lyricism. Like the title of a painting or a song. Like haikus. Beyond the brand, trusting us enough to let ourselves be guided through an unknown country is a strong commitment. Almost a long-distance relationship. Before, during and after the trip, a bond is created with Allées Venues. This bond needs to be nurtured, and the travel experience extended through a variety of media.
