Dataaaaa

 Data management is at the heart of the challenges facing retailers. Equadis offers them data management and analysis solutions. My aim was to guarantee absolute clarity, so as to make an inherently complex solution somehow intuitive. I chose to use striking colors, playful animations, intuitive ergonomics and a playful iconography to make technical jargon easy to understand. The result is a pleasant and intuitive user experience. W/@pureemaison