For the Purée maison agency, I led the creation of its new art direction with the creative team, with the main challenge being the design of its website. The very essence of communication is based on this approach: getting to the heart of the matter, creating authentic, powerful messages. I designed a visual identity with the creative team that, yet simple, leaves a strong imprint. Far from artifice, Purée Maison advocates direct, sincere communication, where every detail counts. W/@pureemaison